Case Study: Thumbelina Production – 9th Annual Talent Show "Perfect Lady & Perfect Gentleman

Thumbelina Production retractable banner

CLIENT OVERVIEW

See how we helped Thumbelina Production transform their 9th Annual Talent Show "Perfect Lady and Perfect Gentleman" with stunning event branding and seamless execution, from step-and-repeat banners to exclusive sponsor packages.

Thumbelina Production is a well-established production company, known for its annual talent competition, "Perfect Lady & Perfect Gentleman." As they approached their milestone 10th Annual Talent Show, Thumbelina Production aimed to elevate the event’s branding and experience. This is the second consecutive year of collaboration, following an initial year where foundational branding materials were lacking.

CHALLENGE

In previous years, Thumbelina Production had no cohesive brand identity or event-specific visual materials, making it difficult to maintain consistency and create a memorable brand presence for attendees, sponsors, and participants. The challenge for this year's event was to establish a strong, unified brand identity while creating visually appealing, functional materials for various aspects of the event, from pre-event promotion to day-of execution.

Solution

After revamping Thumbelina Production’s website, we moved forward with an integrated event branding strategy that included designing a comprehensive promotional and signage package to create a cohesive visual experience. We designed the following key elements:

SOlution (details)

Step-and-Repeat Backdrop
A custom-branded backdrop for media photos, creating a professional, consistent branding experience on the red carpet, providing exposure for both the event and its sponsors.
Retractable Banners
Sleek, portable retractable banners featuring event branding and sponsor logos, placed at key locations to enhance visibility and branding throughout the venue.
Event Flyers
Eye-catching promotional flyers with event details, distributed both digitally and in print, to build awareness and excitement leading up to the event.
Certificates of Recognition
Elegant, branded certificates designed to recognize participants and winners, adding a special touch to the event by honoring talent in a professional manner.
Table Holders for Sponsor Logos
Branded table holders displaying sponsor logos prominently throughout the event, ensuring sponsors received the visibility they deserve.
Promotional Items (Mugs, T-Shirts)
Custom-branded mugs and t-shirts for event staff, helping to create a unified team look while offering practical, promotional giveaways for the staff.
Event Hospitality and Convenience Signs custom-branded event signage with sponsor informations, fun and interactive announcements, etc. Check our resources page for a free download of signage ideas

Additional Enhancements

To further elevate the event’s branding and create a seamless experience, we added the following elements:

Event Program Booklets
Professionally designed event booklets, including a schedule, performer profiles, sponsor shout-outs, and program details. These provided attendees with a valuable keepsake and extended the event’s branding.
Social Media Graphics
Branded social media graphics and promotional images created to drive engagement online, boosting the event’s presence and encouraging community participation.
Directional Signage
Clear and visually appealing directional signs to guide attendees throughout the venue, ensuring smooth navigation and reinforcing the event’s branding.
Sponsor Gift Bags
High-quality branded gift bags with custom designs, given to sponsors as a token of appreciation. These bags were filled with promotional items and exclusive gifts, further reinforcing sponsor relationships.

Results

The cohesive branding and promotional efforts resulted in a visually stunning event with a polished, professional look that aligned with the high standards of Thumbelina Production's milestone 10th show. The branded materials not only enhanced the event atmosphere but also elevated sponsor recognition and audience engagement.

Increased Brand Visibility: The step-and-repeat backdrop and retractable banners created photo opportunities that spread the event’s branding across social media, amplifying its reach.
Improved Sponsor Engagement: The sponsor logo placements throughout the venue, including table holders and gift bags, resulted in increased satisfaction and continued partnerships.
Seamless Guest Experience: The addition of directional signage and event booklets helped guide attendees effortlessly, ensuring a smooth experience.
Enhanced Professionalism: The branded certificates and high-quality promotional items gave the event a polished and professional feel, leaving a lasting impression on both participants and attendees.

This year’s collaboration set a new standard for Thumbelina Production’s events, establishing a consistent and engaging brand presence for future talent shows.

2024 PERFECT LADY and GENTLEMAN Magazine_edited.jpg

Conclusion

The success of the 9th Annual "Perfect Lady & Perfect Gentleman" talent show demonstrates the importance of cohesive branding and attention to detail in event production. By developing a complete set of branded materials, we helped Thumbelina Production enhance the attendee experience, improve sponsor relationships, and elevate the event to new heights. This collaboration highlights the value of creating a unified visual identity for large-scale events and showcases how thoughtful design can make a lasting impact.